BPI/MS Insurance promotes safer and smarter driving with the release of
My Safe DriveTM smartphone application
MAKATI CITY, Philippines — BPI/MS Insurance Corporation, a joint venture of the Bank of the Philippine Islands (BPI) and Mitsui Sumitomo Insurance Company, one of the largest non-life insurance companies in Japan, has released an innovative new smartphone application. Called “My Safe DriveTM”, the app aims to promote safer and smarter driving in the Philippines.
Using a smartphone’s built-in camera, global positioning system (GPS) and smart software, My Safe DriveTM combines navigation, near-collision and lane departure alerts with driving analytics in a user-friendly app that’s available in multiple languages for the convenience of local drivers.
According to BPI/MS Insurance President Kenichi Tanabe, the app is further proof that the company is committed to providing its clients and the public with reliable and innovative insurance solutions that help Filipinos make the best happen for their lives.
“A car is one of the most significant investments a family can make, thus safe driving by using My Safe DriveTM helps protect that investment,” adds Tanabe.
The launch has been fueled by rising affluence among Filipino consumers and an expected increase in passenger car purchases. Tanabe says, “The need for better road safety is imperative and the launch of the app empowers Filipinos to make their own contribution to promoting safer driving.”
Building on its commitment as a responsible insurer, BPI/MS Insurance Corporation launched the app by inviting the media to experience My Safe DriveTM in real time while driving different car models. With cars provided by partner automotive brands (Toyota, Isuzu, Honda, Hyundai, and Chevrolet), the media convoy travelled from Bonifacio Global City in Taguig to Nuvali in Santa Rosa, Laguna.
ABOUT BPI/MS INSURANCE CORPORATION
BPI/MS is a joint venture of the Bank of the Philippine Islands (BPI), a member of the Ayala Group of Companies and one of the country's most respected banking institutions, and Mitsui Sumitomo Insurance Company, one of the largest non-life insurance companies in Japan.
BPI/MS has ushered a new era of strength and stability, setting a new standard of consumer-driven insurance services in the country. The expertise of BPI and Mitsui Sumitomo is being utilized to enhance service delivery and strengthen market focus, while preserving the stability and integrity which has earned for them distinction and a loyal client base from BPI/MS' predecessors, FGU and FEB Mitsui.
ABOUT BANK OF THE PHILIPPINE ISLANDS
Bank of the Philippine Islands, the first bank in the Philippines and in Southeast Asia, is a commercial bank with an expanded banking license. BPI’s services include consumer banking and lending, asset management, insurance, securities brokerage and distribution, foreign exchange, leasing, and corporate and investment banking. BPI is a leader in Philippine banking, with its high market capitalization, strong Tier 1 capital adequacy ratio and healthy shareholder return, all promoted and supported by prudent management. BPI is rated investment-grade by the major international credit ratings agencies.